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GoogleÂ will INDEX perhaps 1000s of charactersÂ in a titleâ€¦ but I do not assume anybody knows exactly what number of characters or phrases Google will rely AS a TITLE TAG when determining RELEVANCE OF A DOC for ranking purposes. It is a very hard thing to attempt to isolate accurately with all of the testing and obfuscation Google uses to hide it is â€˜secret sauce’.Â I have had ranking success with longer titles – for much longer titles. GoogleÂ definitelyÂ reads ALL the words in your page title (unless you’re spamming it silly, of course).